What is qualitative research?
Qualitative research focuses on analyzing words, rather than numbers, to open up new paths of inquiry and knowledge. The overall goal is to capture some aspect of the social or psychological world and provide a coherent framework for telling the story of your research. Not all of the world’s curiosities can be addressed with numbers, and words can facilitate a much deeper understanding. That’s why we are passionate about qualitative research, and we are happy to share knowledge for conducting qualitative research and making an impact.
