What is qualitative research?

Qualitative research focuses on analyzing words, rather than numbers, to open up new paths of inquiry and knowledge. The overall goal is to capture some aspect of the social or psychological world and provide a coherent framework for telling the story of your research. Not all of the world’s curiosities can be addressed with numbers, and words can facilitate a much deeper understanding. That’s why we are passionate about qualitative research, and we are happy to share knowledge for conducting qualitative research and making an impact.

July 14, 2020 Qualitative research
Ivana Radivojevic
About NkQualitas

Thank you for visiting NkQualitas, we appreciate your interest! After more than a decade of teaching and assisting qualitative researchers and leaders, we are embarking on a new adventure. I am excited and honored to take on a new role as Director of Training and Collaboration at ATLAS.ti Scientific Software Development GmbH. This new position brings with it a great deal of responsibility, and I am glad that my team and I can continue to support qualitative researchers around the world.